I've listed four builds there (I don't know why you haven't posted the hammer build) so that you can choose what you want to run. If you like swords, run the sword build. If you like axes, run the axe build. Furthermore, good players don't just pick a build and then use that for the rest of their lives. Good players ensure they've got a good mix of skills and can switch to different builds (and use them well) when they need to. For example, the sword build relies on bleeding, but that doesn't work against certain types of non-fleshy foes. In that case you'd need to switch to something else. A lot of the skills are common between the builds (FGJ, Conjure, Frenzy/Rush) so getting a wide array of skills shouldn't be troublesome (and there's plenty of skill quests too).
As far as equipment goes, the only thing you need is a weapon hilt to match your conjure. So if you had Conjure Flame you'd need a Fiery hilt. If you had Conjure Frost you'd need an Icy hilt, etc. Other than that it's standard stuff. Check the equipment sections further up the guide.